Who's writing your script?


8 December 2025

From the Coach's Desk

One of the fundamental beliefs that I carry with me in every leadership coaching session is that awareness brings change.

When my clients experience and integrate a new insight about how they are showing up, and about how they are limiting themselves, the rest becomes easy.

As we come towards the end of the year and start to look forward to 2026, I want to bring a little of that self-awareness to all of you.

If you'd like to take control of 2026, I'm running a workshop this Friday called "Self-authoring for leaders: Designing a purpose-driven 2026". The registration link is below.

Maybe one new insight will put you on a path for a more fulfilling year ahead.

Click here to register.

Wissam

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How to achieve the goals that really matter

Carl Jung famously observed that life only truly begins at 40; everything before is just research. It's a provocative claim, but one that points to a profound psychological shift that occurs (or can occur) during the middle years of our lives.

Research suggests that about 20% of people successfully navigate a critical transition during mid-life: moving from what developmental psychologists call a "socialized mind" to a "self-authoring mind."

Understanding this transition might be one of the most important insights for leaders approaching or moving through their middle years.

It also happens to be a key to unlocking leadership impact at scale.

The Tyranny of the Socialized Mind

The socialized mind serves us well in the first half of life. It helps us navigate social structures, build careers, and establish ourselves in the world. But it comes with a hidden cost: we define success through the eyes of others.

Beauty, career achievement, wealth, power... These are all socially constructed measures. They have no fixed finish line. You can always be more attractive, more successful, wealthier, more influential. This is precisely the problem.

When we're locked into the socialized mind, whatever we have accomplished feels like nothing compared to the infinite amount we could have. There's no permanent sense of achievement, no lasting satisfaction. We're perpetually measuring ourselves against an external standard that constantly recedes as we approach it.

This is why so many successful leaders experience a profound sense of emptiness even as they accumulate the markers of success. The goalpost keeps moving because the goalpost was never truly theirs to begin with.

The Self-Authoring Turn

The self-authoring mind represents a fundamental shift in how we orient ourselves to the world. It begins with letting go of the obsession with not having, not achieving, not being good enough...the anxiety that drives so much of our behavior in the socialized mind.

But it doesn't stop at letting go. As the name suggests, the self-authoring mind writes its own story about what matters. It defines its own measures of success, its own sense of purpose.

These self-authored goals can be expansive: changing your industry, solving a meaningful problem, creating something genuinely new.

Or they can be intimate: cultivating depth in relationships, building something that expresses who you are, tending to what matters quietly and consistently.

What distinguishes these goals isn't their scale but their source. Goals from the socialized mind are driven by a desire to avoid shame, to meet external expectations, to be seen as successful. Goals from the self-authoring mind emerge from a turning inward toward a deeper sense of purpose.

Why This Matters for Leadership

This transition has profound implications for how we lead. Leaders operating primarily from the socialized mind are constantly looking over their shoulders, scanning the environment for approval or disapproval, measuring themselves against others. Their leadership is reactive, shaped by what they think others expect or want.

And leaders operating from the socialized mind are often not even aware they do this.

Leaders who have made the shift to self-authoring can stand on ground they've chosen for themselves. They can set direction based on what they believe matters, not what they think will win approval. This doesn't mean they ignore feedback or become dogmatic.

Quite the opposite.

Because they're not defending against shame, they can actually hear feedback more clearly and integrate it more thoughtfully.

The self-authoring mind also changes how we handle the inevitable challenges and setbacks of leadership. When our goals come from within, failure doesn't threaten our fundamental sense of self-worth. We can learn from mistakes without being devastated by them.

Making the Transition

The journey to self-authorship is not a switch that flips overnight. It's more accurate to think of it as a journey where we slowly become more conscious of whose voice we're listening to and more deliberate about whose life we're actually living.

You might already recognize moments when you've operated from a more self-authored place: times when you made a decision that felt right despite external pressure, or when you pursued something meaningful even though it didn't look impressive to others. These moments are evidence that you're already somewhere on this journey.

The work isn't about reaching some destination where you're suddenly free from all external influence. That's neither possible nor desirable. We're social creatures, and we exist in relationship with others.

The work is about developing greater awareness of when you're making choices to avoid shame versus when you're making choices that align with what genuinely matters to you.

This awareness itself creates movement. When you notice you're anxious about how something will look to others, you can pause and ask: "What would I choose if that anxiety wasn't driving me?" When you catch yourself measuring your worth against someone else's achievements, you can redirect: "What am I building that expresses who I am?"

Each time you ask these questions, you strengthen your capacity to author your own life.

As we approach a new year, the question isn't whether you've "arrived" at self-authorship. It's about asking how take the next step on this journey.

The answers won't come all at once. But each insight, each moment of awareness, each choice made from within rather than in reaction to external pressure moves you further along a path toward a life that feels more genuinely yours.

DIFC, Gate Village, Dubai, Dubai 00000
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